Just in Time Experience Design

We spent seven months building a program. Then we trashed 60% and rebuilt in two weeks. User research matters. Playtesting matters more.

The Ultimate Playtester: How we use custom GPTs to design better live experiences

Learn how we eliminated workshop failures and delighted 135 senior leaders across 10+ countries without a single test participant.

Inside Out: How a classroom experiment sparked the vision for Wavetable

When you stop presenting and start creating, something magical happens. This is the story of how one experimental classroom session evolved into a new vision for learning and growth.

Going deep: Our approach to taking on Deep Work

Pull not push. Block Deep Work periods. Plan in weeks not tasks. Cal Newport's productivity principles applied at Wavetable.

How we validate new product and venture concepts

Testing 18 ad variants revealed counter-intuitive truths - longer surveys convert better, removing cash incentives lowers costs, adding friction helps.

How can A.I. be used to augment the end-to-end experience of live events?

Royal Albert Hall panel at Barcelona conference - technology means technique, make small bets, friction isn't always bad if on-brand.

Inside Wavetable's brand refresh

Our new visuals, and a new way that we see the world

Notes on... DIG's Winter marketing campaign

How we went about showrunning a video production campaign for cooking company DIG

What's in a name?

Why we're called 'Wavetable...'

We're seeking curious humans

Wavetable is seeking curious, T-shaped humans who want to create transformative learning experiences at the intersection of art and science.

The reverse reference: Why hiring talent is a two-way street

What if employers offered references to the people they interview? A simple shift that could transform how we build trust in hiring.

How to design and develop a conference presentation - and why it pays to think like a DJ

A complete step-by-step breakdown of how I built (and booked) a session at a globally-renowned conference

How to get unblocked: Ask yourself some Extreme Questions

10 questions to unlock new paths - and how we tackled them

A 3-step exercise to weather tough conditions as a founder