Learning platform strategy for Whalar's new venture - defining content pillars, curriculum frameworks, and delivery models for professional creator education.
The creator economy has reshaped how people build careers, audiences, and businesses. But for all the success stories, most creators navigate unclear paths with limited resources. The infrastructure for learning how to do this well barely exists.
The Lighthouse, a new venture from Whalar (the global leader in influencer marketing and creator partnerships), set out to change that. With flagship spaces opening in New York and Los Angeles, they weren't building another coworking space. They were building a hub for creator education, connection, and growth.
The ambition was clear: create world-class programming that helps creators and their teams build sustainable careers. But translating that ambition into something concrete was harder. What should the education track actually contain? How should it be structured? What would make it different from the content already flooding YouTube and course platforms?
The Lighthouse team had ideas, energy, and stakeholder opinions pulling in multiple directions. They needed to move from vision to blueprint.
Over three months, we worked alongside the Lighthouse team as executive producers, helping them develop the education track from concept to delivery-ready architecture.
We started with stakeholder interviews to surface what was actually driving the different perspectives internally. What emerged: competing definitions of success, underestimated resources, and assumptions about the audience that needed testing. The interviews gave everyone a shared picture of where they were starting from.
Through collaborative workshops, we helped the team define what the education track would actually cover. Not a generic list of "business skills for creators" but a structured set of pillars tied to real gaps in the creator journey. The work included identifying which content they could build internally, what required external partners, and where they had existing IP to activate.
We developed an LX (Learning Experience) Canvas to structure the education track, aligning goals, audiences, formats, and outcomes into a coherent system. This became the team's working blueprint for what to build and how to sequence it.
The engagement also produced delivery blueprints: practical guides for how sessions would run, what facilitators would need, and how programming would evolve over time.
We closed with a comprehensive recommendations packet: immediate priorities, strong hunches worth testing, and potential challenges to watch for. Not a strategy deck to file away, but a working document the team could act on.
By the end of the engagement, the Lighthouse team had:
The work moved creator education from an ambitious idea to something with architecture.
The creator economy is still building its infrastructure. Universities don't teach this. Most "creator courses" are sold by creators, not designed by learning professionals. The opportunity to help shape what serious creator education could look like, at a venture with real resources and ambition, was exactly the kind of project we exist to do.
