How we design playable business practice: scenarios, simulations, and the thinking behind them

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A flat, brightly coloured illustration of a squadron of different aircraft — biplane, jet airliner, fighter, propeller plane, glider, seaplane and helicopter — flying in formation across a cream sky.

Decision Rehearsal: the skill you can't lecture into people

Pilots get simulators. The rest of us get PowerPoints. How to build the expertise that only comes from rehearsing real decisions under pressure.
Writing for 20,000 People Who Don't All Speak English at Home

Writing for 20,000 People Who Don't All Speak English at Home

We're writing voiceover for a global leadership experience. The hard part isn't clarity - it's keeping the narrative alive.
The Off-Site Pie

The Off-Site Pie

Planning an offsite is not a piece of cake. In fact, it's a pie. Every session is some slice of five things: Strategy, Alignment, Education, Inspiration, Vibes.
Teaching and Designing

Teaching and Designing

"Teaching is the best way to learn something". We believed this for a while, but now we're not so sure.
AI as Taste

AI as Taste

Not "which AI should I use" - but which one makes decisions like you do. We built something to find out.
Anyone Can Cook, But Someone Has to Taste the Soup

Anyone Can Cook, But Someone Has to Taste the Soup

In 'Ratatouille', anyone can cook - but a great chef has to taste the soup. This applies to AI too. The skill now is judgment, not production.
Three AI Bets Every Services Business Is Already Making

Three AI Bets Every Services Business Is Already Making

I gave a talk in Paris on AI acceleration. Not the "here's how to write better prompts" kind - the "where are you actually placing your chips" kind.
Just in Time Experience Design

Just in Time Experience Design

We spent seven months building a program. Then we trashed 60% and rebuilt in two weeks. User research matters. Playtesting matters more.
Mid-Career Might Be the AI Sweet Spot

Mid-Career Might Be the AI Sweet Spot

Everyone's worried about juniors being replaced by AI. But what if mid-career professionals—with their judgment, context, and taste—are actually in the best position to thrive?
The Inside Intro

The Inside Intro

A quick tip for facilitators: get someone from the client's team to introduce you. It only takes 30 seconds, but changes everything.
The format is the lesson

The format is the lesson

Why training doesn't change behavior - and 30 interactive formats we built to fix it.
Family Reunion: Designing a 75-Minute Card Game for Family Office Executives

Family Reunion: Designing a 75-Minute Card Game for Family Office Executives

A custom card game for TBN Americas' Catalytic Capital Summit in Guatemala - where family office executives navigated fictional investment decisions through three competitive rounds, external judges, and real tensions about legacy versus innovation.
From Ableton to Vibe Coding: When Creative Tools Break Open

From Ableton to Vibe Coding: When Creative Tools Break Open

How Ableton Live turned bedroom producers into festival headliners - and why today's AI coding tools are following the same pattern of democratization, from Sasha's 2005 Essential Mix to Skrillex's basement-built drops.
Why 80% of AI Investments Fail (And How to Fix Yours)

Why 80% of AI Investments Fail (And How to Fix Yours)

Most companies roll out AI tools, provide training, hope for the best - then wonder why adoption stalls. The missing piece isn't technical knowledge, it's confidence built through practice under pressure.
The Ultimate Playtester: How we use custom GPTs to design better live experiences

The Ultimate Playtester: How we use custom GPTs to design better live experiences

Learn how we eliminated workshop failures and delighted 135 senior leaders across 10+ countries without a single test participant.
Hustle Athletics: How Two Founders Landed Nike (By Breaking All the Rules)

Hustle Athletics: How Two Founders Landed Nike (By Breaking All the Rules)

When you're looking to land a game-changing client, which move would your team make?
The Matthew McConaughey Masterclass Nobody's Talking About

The Matthew McConaughey Masterclass Nobody's Talking About

How revealing the messy middle of creative work teaches us more than any polished case study
Beyond the Book: Remixing Knowledge into Multi-Format Magic

Beyond the Book: Remixing Knowledge into Multi-Format Magic

How extending core IP across new mediums creates deeper learning experiences
The McCartney Method: When Details Meet Experience

The McCartney Method: When Details Meet Experience

Paul McCartney checks the paper stock on his own vinyl releases. What his obsessive operation teaches about details and experience.
Inside Out: How a classroom experiment sparked the vision for Wavetable

Inside Out: How a classroom experiment sparked the vision for Wavetable

When you stop presenting and start creating, something magical happens. This is the story of how one experimental classroom session evolved into a new vision for learning and growth.
How to Spot Talent: Two Questions That Reveal Creative Spark

How to Spot Talent: Two Questions That Reveal Creative Spark

Economist Tyler Cowen’s approach to finding talent is insightful—and flawed. Here’s how we can uncover hidden potential and level the playing field for the next generation of creators.
What DJs Can Teach Us About Presenting Ideas and Standing Out

What DJs Can Teach Us About Presenting Ideas and Standing Out

Carl Cox's DJ philosophy - think two tracks ahead, create unique blends - shows how standing out requires unexpected combinations.
Education vs. Learning vs. Training: Why the Words We Use Matter

Education vs. Learning vs. Training: Why the Words We Use Matter

Education is done to you. Learning is opting in. Training makes it real. Simple distinctions that change everything.
The Magic of Simple Ideas: What a Café in Paris Can Teach Us About Memorable Experiences

The Magic of Simple Ideas: What a Café in Paris Can Teach Us About Memorable Experiences

A Paris cafe uses Marcel Proust's questionnaire to create memorable experiences - proof that customer delight doesn't require screens.
Inside Out: What the Premier League's RefCam Teaches Us About Empathy and Expertise

Inside Out: What the Premier League's RefCam Teaches Us About Empathy and Expertise

Premier League's RefCam puts viewers in the ref's shoes - transforming skeptical fans into educated insiders through immersive perspective.
Teaching with GPT: Building a Digital Persona That Thinks, Guides, and Surprises

Teaching with GPT: Building a Digital Persona That Thinks, Guides, and Surprises

Building a custom GPT for Columbia students means designing personality, setting boundaries, and creating 50+ rules for strategic learning.
The Power of a Great Question: Unlocking Worlds, One Inquiry at a Time

The Power of a Great Question: Unlocking Worlds, One Inquiry at a Time

Great questions need design, timing, delivery, and follow-through - like a billiard break that opens up every ball perfectly.
How H&M bring the Inside Out with Creator Studio

How H&M bring the Inside Out with Creator Studio

H&M's Creator Studio lets creatives design AI-generated merch while H&M gains data, optimizes infrastructure, and opens new revenue streams.
Upleveling the Case Study: How AI Augmented a Real-World Entrepreneurial Journey

Upleveling the Case Study: How AI Augmented a Real-World Entrepreneurial Journey

Columbia MBA students tackled live DIG growth scenarios - AI-generated briefs, board meeting simulations, and Adam Eskin's real-time feedback.
Going deep: Our approach to taking on Deep Work

Going deep: Our approach to taking on Deep Work

Pull not push. Block Deep Work periods. Plan in weeks not tasks. Cal Newport's productivity principles applied at Wavetable.
How we validate new product and venture concepts

How we validate new product and venture concepts

Testing 18 ad variants revealed counter-intuitive truths - longer surveys convert better, removing cash incentives lowers costs, adding friction helps.
Why every company should bring history in-house

Why every company should bring history in-house

Disney has one. IBM too. Even 50-person companies now hire fractional historians - turning archives into assets that inform strategy.
Why your favorite TV's show #SceneRemix can unlock magic for brands and educators

Why your favorite TV's show #SceneRemix can unlock magic for brands and educators

YouTube creator remixes The Wire into character-focused episodes - proving curation and editing skills beat traditional CVs for career building.
How can A.I. be used to augment the end-to-end experience of live events?

How can A.I. be used to augment the end-to-end experience of live events?

Royal Albert Hall panel at Barcelona conference - technology means technique, make small bets, friction isn't always bad if on-brand.
Keyboard to Console: Why Every Knowledge Worker Needs a Creative Studio Kit

Keyboard to Console: Why Every Knowledge Worker Needs a Creative Studio Kit

Figma's hardware companion offers hundreds of configurable shortcuts - bringing music production's tactile creativity to every knowledge worker's desk.

From 100 Days to Lifelong Skills: How to Spark Engagement in Online Learning

200,000 enrolled in Replit's coding course but dropoff was massive - ten fixes including missions, scaffolds, and meaningful incentives.
The Blank Slide Shuffle

The Blank Slide Shuffle

Scott Harrison went pitch black mid-keynote - using a blank slide to mark rock bottom, ramp tension, refocus attention.
Global employee engagement levels are shockingly low

Global employee engagement levels are shockingly low

Only 5% of Japanese employees engaged at work, 10% in UK, 32% in US - global average 23% means opportunity.
Understanding the Presentation Spectrum

Understanding the Presentation Spectrum

Presentations live on a spectrum - performative keynotes at one end, decision-driven budget reviews at the other. Most work sits middle.
Richie Hawtin’s next musical frontier? High school science class

Richie Hawtin’s next musical frontier? High school science class

Richie Hawtin and Erica Synths built educational synthesizer for high schools - DIY voice cards, immediate hands-on learning, physics meets music.
Everything's a remix: transferrable skills from the genius of The Prodigy

Everything's a remix: transferrable skills from the genius of The Prodigy

The Prodigy's Liam Howlett sampled eight songs across genres in 1996 - teaching curation, tool literacy, and synthesis skills.
Harmonizing Creativity: Inside the zen-infused world of Sebastian Mulleart's ‘Circle of Live’

Harmonizing Creativity: Inside the zen-infused world of Sebastian Mulleart's ‘Circle of Live’

Swedish artist Sebastian Mulleart built Circle of Live - rotating improvised electronic shows - then In Bloom platform teaching improvisation and creativity.
Spain's €20k gift for every young citizen

Spain's €20k gift for every young citizen

Spanish minister proposes €20k universal inheritance at 18 - funded by taxing €3m+ earners - for study, training, business launches.
Why David Marchese's skills remain underrated

Why David Marchese's skills remain underrated

NYT's David Marchese gets celebrities to reveal hidden lives - unusual questions, pushback, overcoming the desperate desire to be liked.
Why world-class athletes have been roughing it

Why world-class athletes have been roughing it

Track World Championships built Q Room for athletes waiting on results - comfy chairs, TVs, stretch bands, cameras capturing tension.
Meet the mysterious designer who secretly remixes street posters

Meet the mysterious designer who secretly remixes street posters

Brooklyn designer Max Kolomatsky secretly redesigns street posters for handymen and yoga - elevating local businesses, teaching design skills publicly.
How Coldplay use Inside Out dynamics to hit all the right notes

How Coldplay use Inside Out dynamics to hit all the right notes

Coldplay built comprehensive sustainability tour report and explorable timeline archive - bringing fans inside through transparency, benchmarks, historical artifacts.
Christopher Nolan's 26 principles for creative work

Christopher Nolan's 26 principles for creative work

Christopher Nolan's 26 principles for creative work - constraints breed resourcefulness, flip ideas, mute the world then build your own.
11 tips to improve your writing skills

11 tips to improve your writing skills

University of Chicago professor Larry McEnerney breaks down writing - purpose is changing reader worldview, sentences create microstresses, jargon varies.
Flipping the script: a movie studio launch an app for fans

Flipping the script: a movie studio launch an app for fans

A24 Films launched app during Hollywood shutdown - behind-scenes content, new angles, product extensions prove constraints encourage creativity.
How cricket is reshaping culture and the world of work

How cricket is reshaping culture and the world of work

Indian women's cricket league valued second globally with 50m viewers - coaches using sport to empower girls, especially rural areas.
How Jay-Z's new exhibition opens up new ways to engage

How Jay-Z's new exhibition opens up new ways to engage

The Book of HOV skips the fancy gallery for Brooklyn's central library. What Jay-Z's exhibition shows about meeting audiences where they are.
🚌 “We should do a school… or something?”

🚌 “We should do a school… or something?”

Allbirds goes open source, edutainment as a springboard, and the opportunity to build what's next
How a TV show is using Edutainment 3.0 to open up exciting new spaces

How a TV show is using Edutainment 3.0 to open up exciting new spaces

'Space Junk' encourages audiences to create new stories using web3 and AI technologies
Making Moonshots: The power of open source brand toolkits

Making Moonshots: The power of open source brand toolkits

Allbirds open-sourced their M0.0NSHOT shoe toolkit. Why opening your IP is smart for brand, talent and impact, and four ways to do it better than a PDF.
Why the best experiences have invisible structure

Why the best experiences have invisible structure

Billy Wilder built films so the craft disappeared. Why presentations, programmes and experiences work best when the structure stays hidden.
The surprising human-centric approach used by a Premier League team on the rise

The surprising human-centric approach used by a Premier League team on the rise

From a council athletics track to the Premier League: how Brighton's unusual, human-centred metrics built a team that outperforms its budget.
How to set up speaker notes in a live presentation (simple 3-step process)

How to set up speaker notes in a live presentation (simple 3-step process)

Notes can end up distracting and confusing. So how do we best use them?
5 lessons from Hollywood’s 14 year old animator

5 lessons from Hollywood’s 14 year old animator

A 14-year-old animated a key scene in the new Spider-Man film. Five things his story says about real-world projects, minus the prodigy pressure.
Introducing the Presentation Elevation Tool

Introducing the Presentation Elevation Tool

A free tool packed with unconventional prompts to help you get unstuck
Presentation Skills: 3 Levels of Speaking (and two ways to level up)

Presentation Skills: 3 Levels of Speaking (and two ways to level up)

Master the fundamentals of public speaking with three progressive levels and practical techniques to level up your presentation game.
How a soccer star is helping young athletes translate their skills into alternative career paths

How a soccer star is helping young athletes translate their skills into alternative career paths

Only a fraction of academy players turn pro. How a Liverpool FC star is helping young athletes carry their skills into different careers.
Notes on... creating engaging learning experiences

Notes on... creating engaging learning experiences

What keeps people coming back to an online course? Seven elements of engagement, riffed for a group of senior brand and strategy folk.
Air Time: How to elevate your next presentation deck

Air Time: How to elevate your next presentation deck

30 million PowerPoints are made every day; most are overcrowded. The telescope method trims a deck without hours of microscopic surgery.
Create some Client Magic: join the free Micro Course

Create some Client Magic: join the free Micro Course

Client presentations, pitches and reviews are high-stakes. A free micro course on designing client experiences people want to be in.
What's Your Presenter Type?

What's Your Presenter Type?

Our free self-assessment tool will help you level up your presentation skills
3 ways to make your Training and Development more engaging

3 ways to make your Training and Development more engaging

Skills expire faster than ever, but most training still feels flat. Three ways to design sessions people actually want to be in.
Workshops & Meetings: How to avoid the pre-read trap

Workshops & Meetings: How to avoid the pre-read trap

Nobody does the pre-work. Nobody reads the pre-read. How to design workshops and meetings that work anyway: no dependencies, multiple ways in.
Inside Wavetable's brand refresh

Inside Wavetable's brand refresh

A brighter, bolder Wavetable, and the thinking underneath it. Why what happens Inside now has an outsize impact on what happens Outside.
Riding the Wave of Resourcefulness: What We Can Learn from Garrett McNamara's Epic Surfing Adventure

Riding the Wave of Resourcefulness: What We Can Learn from Garrett McNamara's Epic Surfing Adventure

3 tips on how to elevate your resourcefulness, plus a free assessment tool to test out your team dynamics
Spinning Knowledge: What educators and creators can learn from one of the world’s best DJs

Spinning Knowledge: What educators and creators can learn from one of the world’s best DJs

Reading a room, improvising, linking disparate ideas: the DJ's craft maps neatly onto teaching. Lessons from one of the world's best.
How backpack brand Herschel are banking on underserved creators

How backpack brand Herschel are banking on underserved creators

Herschel turned an old Brooklyn bank into a Bank of Creativity. What a backpack brand's creator programme says about investing in craft.
Learning is invisible ink

Learning is invisible ink

Most people don't actually want to learn; the dips are ugly and demoralising. But making something? That's where learning hides.
Why human capital is the driver of Fortune 500 success

Why human capital is the driver of Fortune 500 success

Fortune 500 value used to live in factories and inventory. Now it lives in people. What the flip to intangible assets means for how firms grow.
Why tension in learning can be magic

Why tension in learning can be magic

Like great movies that keep us on the edge of our seats, strategic tension in learning creates engagement and memorable experiences.
Notes On… Obstacle Courses for Learning Experiences

Notes On… Obstacle Courses for Learning Experiences

Why your program, workshop, or course should take a tip from the military - and kids’ playtime
Notes on how brands can help solve Wicked Problems

Notes on how brands can help solve Wicked Problems

Brand activism is on customers' minds, but unpacking wicked problems requires more than good intentions - here's how brands can make a real difference.
How to bring the power of Telenovelas into learning

How to bring the power of Telenovelas into learning

Discover how a 1970s TV producer named Miguel created a powerful method for making complex messages resonate through storytelling.
How Airbnb used education to drive their most profitable quarter ever

How Airbnb used education to drive their most profitable quarter ever

How Airbnb shifted from performance marketing to brand education and drove their most profitable quarter ever.
Of Note - #7 - YouTube college credits, Buzzfeed training, and a unique playground

Of Note - #7 - YouTube college credits, Buzzfeed training, and a unique playground

Three examples of Inside Out dynamics in action - from city design, creator economy, and corporate training.
Of Note: Michelin's reimagined company HQ

Of Note: Michelin's reimagined company HQ

How the French transport company focused on their employees - and the public - first
Notes on... DIG's Winter marketing campaign

Notes on... DIG's Winter marketing campaign

How we went about showrunning a video production campaign for cooking company DIG
Of Note - Burberry's rebrand goes inside out - and back in time

Of Note - Burberry's rebrand goes inside out - and back in time

What Burberry's rebrand reveals about the power of looking inward - and backward - to move forward.
Why the future of learning is in the middle

Why the future of learning is in the middle

How becoming a workshop creator can unlock magical opportunities for learning and growth.
Why your employee retention problem isn't what you think it is

Why your employee retention problem isn't what you think it is

The employee retention challenge isn't what most leaders think - here's what's really driving people away.
Why an indie rock band may hold the ticket for the future of education

Why an indie rock band may hold the ticket for the future of education

Big Thief's innovative soundcheck invitation to schools is an early contender for the smartest education idea of 2023.
Why the future is Hot & Cool

Why the future is Hot & Cool

Hot media, cool media, and why the mix matters for the future of learning and experience. A short take on where things are heading.
Why 6 is the magic workshop number

Why 6 is the magic workshop number

A quick guide on how the number 6 can serve as your secret weapon for designing and delivering effective workshops.
What Next? Notes from a conversation with Renetta McCann, Chief Inclusion Experiences Officer at Publicis Groupe

What Next? Notes from a conversation with Renetta McCann, Chief Inclusion Experiences Officer at Publicis Groupe

Key takeaways from a conversation with Renetta McCann on complexity, adult learning, and the untapped potential of people managers.
What's in a name?

What's in a name?

If traditional education is a classical recital, the future of learning is a mixtape. The story behind the name Wavetable.
Whiplash: From side project to 47 awards

Whiplash: From side project to 47 awards

Even the geniuses don't go from zero to 100 - how Damian Chazelle's Whiplash proves the power of starting with a proof of concept.
Welcome to Edutainment 3.0

Welcome to Edutainment 3.0

Creator-led courses, brand-backed universities, learning that feels like play. Welcome to Edutainment 3.0, a movement taking shape.
What people really want from new technology

What people really want from new technology

They don't want features, or even benefits. It's about something more human
We're seeking curious humans

We're seeking curious humans

Wavetable is seeking curious, T-shaped humans who want to create transformative learning experiences at the intersection of art and science.
The rise of the residency

The rise of the residency

What DJs know about connection and craft - and why the art of the residency matters more than ever in our choice-saturated world.
The Community Corner podcast: using Edutainment to create engaging community experiences

The Community Corner podcast: using Edutainment to create engaging community experiences

Howard shares tips on edutainment, James Bond-style openings, and how to make community gatherings more fresh and exciting.
The reverse reference: Why hiring talent is a two-way street

The reverse reference: Why hiring talent is a two-way street

What if employers offered references to the people they interview? A simple shift that could transform how we build trust in hiring.
The new Edutainment

The new Edutainment

Education as business development (and beyond), teachers becoming more than just the new DJs, and the foundations of a big shift that’s here to stay.
The Educator in Residence

The Educator in Residence

CAA became Hollywood's superpower partly by teaching its way there. Why an Educator in Residence could be your firm's quiet advantage.

The Joy of 6

From cabaret tables to De La Soul to Marc Lewis's School - why six (and 36) is the magic number for workshop design.

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